As Airtel ramped up its crackdown on domestic spam, scammers found themselves running out of easy options. With tighter filters and smarter AI systems blocking local fraudulent calls, many cybercriminals shifted their focus to international routes in a bid to stay under the radar. This sudden spike in foreign-origin spam didn’t go unnoticed – Airtel quickly picked up on the trend, observing a sharp rise in suspicious activity from international numbers.
The company has extended its spam detection capabilities to include overseas calls and messages, ensuring customers are protected both nationally and internationally. Since the launch of its AI spam blocker in September 2024, Airtel has intercepted over 27.5 billion spam calls. That translates to about 1,560 spam calls every second that never made it to users’ phones. The results? Airtel customers have experienced a 16% drop in spam calls – a tangible improvement that reflects the system’s effectiveness. It’s a move that brings users one step closer to a fully spam-free mobile experience.
What This Means for You: Fewer Interruptions, More Peace of Mind
In your hectic daily life, juggling work, personal, and occasional calls, spam may become a huge interruption. With Airtel, you are in charge. Getting alerted about spam minimises confusion and allows you to steer clear of fraud easily. For most people, the biggest benefit of this enhancement isn’t the technology itself – it’s the comfort it brings.
The peace of mind knowing that suspicious international calls are being filtered out before they even reach your screen is a game-changer. Whether you’re expecting an important work call or simply want to scroll in peace, fewer interruptions can significantly improve your day-to-day experience
Future-Ready Security: Airtel’s Evolving AI Defence
This move is more than just a reaction to a current problem – it is a forward-looking strategy. Airtel’s team of engineers and data scientists continues to refine and evolve the AI system, ensuring it stays ahead of scam trends and new spam techniques.
It’s a smart, adaptive layer of security working quietly behind the scenes, built for a world that’s always changing. With this new international spam detection feature, Airtel is proving that it’s not just a mobile service provider but a digital ally, focused on giving users a cleaner, safer, and smarter mobile experience.
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